Celebrity Hairstylist Luke Hersheson on What Makes a Hair Product Salon-Worthy?

Traditionally, haircare and hair styling have fallen into two distinct categories: in-salon and at-home. The difference between the two was marked. In-salon treatments included ingredients and techniques not available on the high street, while at-home options were considerably more affordable but lacked the efficacy of professional formulas and, therefore, the results could be disappointing. 

Always on a mission to turn the beauty industry on its head, we’ve just launched 9 cutting-edge, salon-grade haircare formulas with supercharged, targeted ingredients that support both scalp health and hair vitality. Formulated by leading scientists in world-renowned Italian and British labs, the collection features four shampoos and matching conditioners (all in supersize 450ml bottles), and one leave-in conditioning treatment. The result? Catering to multiple hair types and textures, so everyone can enjoy silkier, shinier, bouncier hair. Plus, the 450ml daily shampoos and conditioners promise a 2-month supply of pro-grade haircare for less than the price of a single blow dry.

Don’t take our word for it, though. Take Luke Hersheson’s, revered celebrity hairstylist and CEO of Hershesons London. “Every one of these products is efficacious and extremely hard-working, so much so that we will be using them in the salon as one of the professional brands of choice. They deserve a place right up there with other expert brands.” 

Luke Hersheson, celebrity hairstylist and CEO of Hershesons London

When he’s not on set of a glossy magazine photoshoot, backstage at fashion shows or on tour with some of the world’s most famous superstars, Luke can be found in one of his three London salons - alongside some of Beauty Pie’s new haircare line up. So, what makes a product ‘professional’ and worthy of Luke’s stamp of approval? We asked him how our products make the cut…

“The first thing that struck me about Beauty Pie’s new haircare lineup is the ingredients,” he says. “You don’t get ingredients like these in high-street haircare. These are serious, salon-quality ingredients that will help to repair any broken bonds within the hair as well as prevent future damage.”

One of the hero ingredients in the range, Quinoa Pro NPNF™ is composed of an impressive 17 Amino Acids that are known to help boost hair moisture and can be found in the Healthy Hydration Shampoo & Conditioner as well as the Stronger Shinier Hair™ Shampoo & Conditioner. 

There’s also the game-changing Lustreplex Shine-Enhancer that can be found in our Healthy Hydration duo, for frizz-resistance and incredible daily shine with no build-up, and even moisture-magnet Hyaluronic Acid in our Ultra Nourishing Hair Therapy Shampoo & Conditioner.

“It means that even the most damaged hair can enjoy a significant improvement, making it feel soft and look glossy and polished,” Luke says. “Considering the quality of these ingredients, these prices are truly staggering, especially for such big bottles. I’m a huge fan.” 

According to Luke, as well as the impressive ingredients and professional-looking results, a salon-worthy product also has to offer an element of luxury. “The scent is really sophisticated,” he says.

“It’s this zingy citrus, comforting coconut and refreshing green tea blend that’s really elevated and chic. I like that it’s signature across the entire range which creates an amazing identity for the products and means you can mix and match without disrupting the scent. Plus, the textures are fantastic. It’s very clear that there’s been no compromises at any stage of the process.”