Retinol is the world’s most raved about skincare ingredient; a hero skin treatment that dermatologists swear by, proven to be an effective anti-ageing ingredient. It’s pro-collagen, meaning it helps to visibly reduce wrinkles, and it also encourages cell turnover, helping to resurface the skin leaving it appearing clearer and brighter.

If you’re new to Retinol, it’s sensible to start with a low percentage and work your way up gradually - to help avoid any irritation. To start, try Super Retinol Night Moisturizer, which has a 1% Retinol Complex (our lowest concentration). When your skin is tolerating it well, finish the bottle and then level up to Super Retinol Ceramide-Boost Anti-Aging Face Serum, which has a 3% Retinol Complex. Following that, work your way up to the ultimate game-changer - Youthbomb™ Double Retinol Serum, which has a 5% Retinol Complex.

Over time, your skin will begin to appear firmer, more even, smoother and fine lines and wrinkles will be visibly reduced.

When people say ‘Retinol’, what they actually mean most of the time is ‘Retinoids’ – a family of compounds that derive from vitamin A and includes Retinoic Acid, Retinol, Retinal and Retinol Esters.

They all come in various strengths and some have different delivery systems into the skin, making some more suitable for certain skin types than others.