It’s that time of year when we start to look forward to what the next 12 months will bring; the places we’ll visit, the books we’ll read and the trends we’ll be following. In terms of makeup, there’s much to look forward to from modern matte textures and strategic concealing to 90s-inspired brows and eye-opening lashes. For those looking to get a head start, here’s how to master your makeup game for 2024:
Modern Matte Textures
It’s official, matte skin is making a comeback, and while it’s definitely nice to have the polish of a matte finish, you also don’t want to lose your glow. The key is choosing products that balance a matte finish with a moisturizing formula. Beauty Pie Everyday Great Skin Foundation gives medium-to-full coverage but also has high-tech Micro-Pearls that give it a melt-away feel and soft-focus finish.
Finish by dusting on Wonderfilter Magic Powder. It absorbs oil and makes pores disappear without ever looking cakey or settling into fine lines thanks to moisturizing ingredients like Squalane and Jojoba Oils.
The matte trend is also taking over our lips. After a few years drenched in 90s-inspired high-shine gloss, velvety formulas and blotted application has been slowly emerging as the new way to explore color (namely, all-year-round berry shades).
Unlike the matte liquid lipsticks of the 2010s, the more modern formulas are packed with lip-loving ingredients for a cocooning, plush finish (think Rihanna and Salma Hayek at the Met Gala). Beauty Pie Futurelipstick Matte has this lovely soft matte-satin finish, and comes in some beautiful new berry shades (try Born Ready - it suits absolutely everyone).
Side note: when wearing a matte lipstick, your lips need to be super smooth, so always prep with a great lip scrub. Beauty Pie Smooth Ahead Nourishing Lip Scrub has organic sugar cane crystals that buff away dryness and avocado, hemp seed and sunflower oils that nourish and hydrate. It's pretty amazing.
Strategic Concealing
What the pro makeup artists want you to know is that when it comes to concealing, it’s almost impossible to get a super-natural look if you use one ‘blanket’ product.
You have to start with a ‘pre-concealer’ to the whole area (Beauty Pie Super Luminous Under Eye Genius always delivers) which will ‘knock out’ dark circles or blue undertones, ready for you to apply a tinted eye brightener on top. Beauty Pie created the Superluminous Tinted Under Eye Serum to give exactly this light, dewy effect. Apply with the Pro Angled Concealer Brush, which gives a really radiant, bright-eyed effect.
Then, for any particularly deep set shadows, dot on minimal amounts of your concealer to the very specific areas of shadow in order to lighten them up to match your true skin color. Try this once and you’ll never apply concealer any other way.
90s Inspired Brows
Step away from the tweezers! While the Nineties brow trend is still going strong - if you really want an update, just use the brush end of our Superbrow Pencil to brush the hairs at the inner corners of your brows in the opposite direction so they look ‘grown out’ rather than ‘super-groomed.’ Fill in with your shade of Superbrow, and define and set with Arch-Ology 2-in1 Brow Gel for the easiest, most natural-looking brows of your life.
Eye Opening Lashes
FACT: super fluttery, doll-like lashes are always on trend. For the most luscious lashes, start with some ‘haircare’ in the form of the legendary Lash Fuel Advanced Peptide Serum (proven to create significantly longer-looking lashes in two weeks) and if you’ve not picked up your lash curler in a while, now’s the time. Then, make sure you get your mascara wand right into the very root of the lashes and gently pull through. Flash False Lash Mascara if perfect for this.
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