Broadcasting her love of all things makeup since before vlogging was a 'thing', Sam Chapman is the Original Influencer. With more than a million loyal followers across Instagram, TikTok and YouTube, she was creating before there were ‘creators’. She's also worked on photoshoots with the world's leading media titles and toured the fashion capitals creating looks backstage at the hottest runway shows. A self confessed lipstick addict and product curator, to say she knows a thing or two about makeup would be the understatement of the century. So, when we teamed up with her to launch a collection of brand new makeup products, we knew they would be good. Scratch that - we knew they would be amazing. Without further ado, take a deep dive into each one of the creations...
Sheen Machine Eye Paints in Omni, Verona & Cassio
Sam loves deep metallic eye shades worn in a soft smudgy way, so she created three silky-smooth formulas with intense, illuminated gleam. Omni is a sparkling copper, Verona a modern taupe, and Cassio a sleek gunmetal. “I built the whole collection around the Sheen Machine eye paints," she explains. "They're quite neutral colours which allows for the other elements to form around them. They’re all shades I love and live in, and are easy to apply and smudge in with fingers.”
Wondercolour™ Soft Shadow Eye Crayon in Lady M
This 'non-eyeliner' eyeliner is the perfect mushroom-brown shade that creates the illusion of shadow and definition but can also be build up and smudged out for a smokier look. It's a product Sam has wanted to launch for years and was adamant it needed to exist in BEAUTY PIE’s lineup – and we couldn't agree more. “I originally created this for someone who finds typical eyeliner lines too harsh. It delivers a really easy, every day smoky eye, in a mid-tone shade that gives you definition without being too dramatic," she says. "But it also works as a really lovely soft eyeliner, too.”
Wondercolour™ Soft Matte Liquid Lipsticks
“I love liquid lip stains, and Beauty Pie didn’t have any," she says. "Together, we made the creamiest, perfectly pigmented, satiny-matte smudgeable lip colours. Use with a lip liner, or just push them in with a finger for a softer finish.” There are four pigment-packed shades: Jude is a peachy nude; Rosa a deep pink; Bear a modern brown; and finally, Pops is a true poppy red that is Sam's signature shade and go-to when she needs a boost. The formula itself is deluxe, velveting and beautifully blurry with a soft matte finish that never dries out the lips.
The Blushy Lip & Cheek Tint
Anyone who watches Sam's content will know she's a fan of your-skin-but-better makeup. This sheer, moisturising, dewy-finish multi-use lip and cheek balm is exactly that. It's the perfect on-the-go lip and cheek enhancer, in one single, suits-all, complexion-enlivening shade - a gorgeous reddish-brown. "I wanted just one universal colour that would deliver everybody’s perfect ‘cheek flush’." Sam's top tip for application? "Use just a touch of it as a glossy tinted highlighter, or press it into your lips as a sheer stain.”
