No, We Don't Do 'Dupes'

Trusted third-party labs regularly come to us with new formulas, new pigment, new ingredients and new textures that they've been working on. These could be eyeshadows, lipsticks, hair treatments, mists, masks or active-intensive peptide combinations. Normally, they haven't added fragrance, the colours can be tweaked, the packaging is TBD and the actives aren't high enough for the bar we've set at Beauty Pie, but the bones of the product are there for us as a starting point. When we see something amazing, we think about how we can use it, improve it to perfection, and we add it to our development calendar.

We also often go on the hunt ourselves. If we know our members would love a great facial cleansing brush, or the ultimate pair of tweezers, or think we need more world-class eyebrow items (watch this space), we put them on a shopping list. We'll attend trade shows (most of them are in Hong Kong, Bologna, Italy and New York), call reputable suppliers and talk to factories who manufacture at the highest quality.

Because we have very high standards on behalf of our members. And we know that if you’re buying skincare or bodycare or haircare, you expect it to really work. And that means adding ingredients in at % levels that are tested and proven. But that’s not always standard practice, so instead of creating our formulas by starting with a competitive retail price and working backwards , we start with a great texture and add in all the ingredients - at the right levels – to make what we think is a ‘magic’ product. So you can’t always compare a BEAUTY PIE product to something else that’s out there.