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The Most Common Haircare Mistakes (and How to Fix Them)

Written by Lottie Winter

14 Aug 2024

Comb running through wet hair

When it comes to haircare, there’s no one-size-fits-all approach. What works wonders for your friend’s hair might not do the same for yours, and vice versa. That's why it’s crucial to understand your hair’s unique needs and avoid common mistakes that could be sabotaging your efforts. 

We asked Luke Hersheson, renowned celebrity hairstylist and CEO of Hershesons, for his take on the common pitfalls as well as expert tips to help your hair to look its best and feel softer and healthier after just one wash. 

1. Choosing The Wrong Shampoo 

According to Luke, one of the most common mistakes people make is selecting a shampoo that’s too heavy for their hair type. “Everyone thinks their hair is drier than it actually is,” he says. “This misconception leads many to choose rich formulas that can end up weighing hair down.” 

The key is to start with a lighter shampoo and work your way up only if you notice your hair needs more moisture. This way, you avoid overloading your hair with heavy products from the get-go. Remember, your shampoo’s primary role is to cleanse your hair, not to condition or provide moisture. 

Our new, supercharged line up of shampoos and conditioners cater to multiple hair types including Healthy Hydration Shampoo & Conditioner for frizz-fighting, Stronger Shinier Hair Shampoo & Conditioner to tackle dullness and breakage, and Ultra-Nourishing Hair Therapy Shampoo & Conditioner for very processed hair. 

2. Only Shampooing Once

You might have heard of double cleansing for your skin, but what about your hair? “Always do a double cleanse,” Luke says. “The first cleanse is crucial for removing surface dirt, oil, and product buildup. It’s like wiping the slate clean. The second cleanse then allows the shampoo to penetrate the hair properly and clean it thoroughly from root to tip.”

This two-step process ensures that your hair is not just superficially clean but also free from any residue that could dull its shine or make it greasy more quickly. If you’re someone who uses a lot of styling products or lives in an area with pollution, the double cleanse is especially important.

3. Applying Conditioner To Roots

Conditioner is your hair’s best friend when used correctly. But as Luke points out, “so many people use conditioner too close to the root, and it can make their hair look oily quicker.” The roots of your hair generally don’t need much conditioning because they get natural oils from your scalp.

Instead, focus on applying conditioner to the mid-lengths and ends of your hair, where it’s typically drier and more prone to damage. “This method not only keeps your hair looking fresh for longer but also ensures that your hair is getting the hydration it needs, right where it needs it.”

4. Subpar Masking 

A deep conditioning mask can work wonders for your hair, but there are a few pro tips that can take it to the next level. After you have applied the mask to your hair, Luke suggests turning up the heat of your shower. “The steam helps open up the hair cuticle, allowing the product to penetrate deeply. After letting the mask sit for a few minutes, always finish with a cool rinse.”

The cool water helps close the cuticle back down, locking in moisture and leaving your hair smooth and shiny. This simple step can make all the difference in how your hair looks and feels after using a mask.

5. Not Using A Hair Oil

According to Luke, a great hair oil should be a staple in all haircare routines - even for those with oily hair. “The day before wash day, use the oil to create a slick back look, and it acts like an all-day nourishing treatment.” 

This technique is especially useful if you’re trying to stretch out the time between washes or if you’re on holiday and dealing with humidity as the oil will not only tame flyaways and frizz but also provides deep nourishment to your hair to help repair from exposure to sun and sea. 

Our Super Healthy Hair™ Seven Oil Hair Elixir contains a blend of Macadamia, Jojoba, Peach Kernel, Rosehip, Wheat Germ, Olive and Rice Oils, to deeply moisturise, strengthen and soften hair. Plus, it smells incredible

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